Spear was born from a simple insight:Outbound Works When the Timing is Right
The Unlikely Experiment
We bootstrapped a weird idea - selling personalized coffee mugs to HR managers. No marketing budget. Just outbound. It grew to 30,000 units and over $1M in revenue.
But the real discovery wasn't the mugs. It was the method. Reach the right person, with the right message, at the exact right moment - and everything changes.
The Pattern
We Couldn't Ignore
After COVID, we founded an SDR-as-a-Service agency and met with more than 1,000 GTM teams. The same story everywhere: SDRs missing quota, buyers ignoring generic outreach, volume mistaken for pipeline.These weren't abstract problems to us. We had lived them ourselves. So we built the thing we wished had existed - trigger-based outbound designed around how modern buyers actually engage. That became Spear.
Meet our founding team
Dor Vardi
CEO & Co-Founder
Dor met with over 1,000 GTM teams before co-founding Spear. He's seen every outbound playbook, and exactly where they break down. Spear is his answer to that.
Yotam Nahum
CTO & Co-Founder
Yotam is an award-winning deep learning researcher (Columbia, IDC) whose work focuses on how emotion drives behavior across social networks.
Gadi Vardi
COO & Co-Founder
Gadi spent over a decade in B2B sales at Cisco and brings deep operational and commercial expertise to building repeatable outbound systems.
Open positions
Be part of a team that builds brilliant software, thrives on excellence, and loves great coffee
Why employee’s love spear
“When I came to interview at groundcover, the whole company was in the kitchen celebrating our CTO’s birthday. Everyone welcomed me with open arms and made me feel like I was already part of the team. That’s when I decided to stop all my other interview processes and focus all my energy on joining groundcover - and I’ve never looked back.”
Ilan Riechner
Marketing Design
“When I came to interview at groundcover, the whole company was in the kitchen celebrating our CTO’s birthday. Everyone welcomed me with open arms and made me feel like I was already part of the team. That’s when I decided to stop all my other interview processes and focus all my energy on joining groundcover - and I’ve never looked back.”
Ilan Riechner
Marketing Design
“When I came to interview at groundcover, the whole company was in the kitchen celebrating our CTO’s birthday. Everyone welcomed me with open arms and made me feel like I was already part of the team. That’s when I decided to stop all my other interview processes and focus all my energy on joining groundcover - and I’ve never looked back.”
Ilan Riechner
Marketing Design
“When I came to interview at groundcover, the whole company was in the kitchen celebrating our CTO’s birthday. Everyone welcomed me with open arms and made me feel like I was already part of the team. That’s when I decided to stop all my other interview processes and focus all my energy on joining groundcover - and I’ve never looked back.”
Ilan Riechner
Marketing Design
“When I came to interview at groundcover, the whole company was in the kitchen celebrating our CTO’s birthday. Everyone welcomed me with open arms and made me feel like I was already part of the team. That’s when I decided to stop all my other interview processes and focus all my energy on joining groundcover - and I’ve never looked back.”
Ilan Riechner
Marketing Design
Turn triggers into pipeline
With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.
