Trigger-Based

Human-Led Outbound.

Designed to create real pipeline.

The Right Signal. The Right Message.

Spear turns real buying signals into ready-to-send messages delivered from your execs’ profiles.

Trigger:

The Right Signal. The Right Message.

Spear turns real buying signals into ready-to-send messages delivered from your execs’ profiles.

Outbound is Louder Than it's Ever and Less Effective.

Teams send more messages than ever, yet reply rates keep dropping. Senior buyers tune out anything that feels automated or irrelevant.

  • The wrong messenger

    Bots and junior reps do most of the outreach. Senior buyers ignore them.
credibility matters

  • Volume creates noise

    More outreach doesn’t create more pipeline. Timing, context, and intent get buried in volume

  • The wrong channels

    Most outbound lives in inboxes.

    Buyers engage elsewhere—LinkedIn, Reddit, X, and conferences

Pipeline Doesn’t Come From More Automation. It Comes From a Better Approach.

Introducing:

The Spear way

Where real pipeline is created.

  • Meet buyers where they are

    Reach prospects on the channels they already use- LinkedIn, Reddit, X, conferences, and more.

  • Signal over volume

    No trigger. No message. Spear acts only when real buying signals appear, avoiding spam and safeguarding your credibility.

  • Executive led-outbound

    Messages to prospects come directly from the profiles of your execs. So outbound always feels high-credibility.

In Practice.

What Trigger based outbound looks like across real teams.

  • 0X

    Higher reply rates from trigger-based outreach

  • 0+

    Buying signals monitored across channels

  • 0+

    High-intent meetings created to date

  • 0X

    Pipeline generated for every $1 spent

From Signal to Meeting

Spear monitors buying signals across every channel — and tells you exactly when to act.

Define your ICP
and triggers

Set clear criteria for who you want to reach and which triggers matter. Spear continuously monitors real-world activity so you’re alerted when intent actually appears.

Set up Triggers

Set clear criteria for who you want to reach and which triggers matter. Spear continuously monitors real-world activity so you’re alertedwhen intent actually appears.

Review Prospects

As relevant triggers appear, Spear suggestsprospects worth reaching—based on intent and context. You approve or deny.

Track Performance

Every prospect is part of a campaign tailoredto their ICP segment, so messages feel personal,not generic. Outreach happens where prospects are already active—LinkedIn, Reddit, X, and more. You stay in control.

Analyze, iterate, optimize

Every prospect is part of a campaign tailoredto their ICP segment, so messages feel personal,not generic. Outreach happens where prospects are already active—LinkedIn, Reddit, X, and more. You stay in control.

Calculate Your Pipeline ROI.

Plug in your numbers. See how much pipeline
Spear can generate for your team.

Average Deal Size$50,000
$20K$250K
Meeting-to-Opportunity Rate
17% (Typical)
ConservativeTypicalStrong

To hit 15x on your investment, Spear needs to generate:

≈ 33Qualified Meetings Per Year≈ $30,000 in pipeline

These are estimates. A 20-min call makes it real.

Turn Triggers Into Pipeline

With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.