Trigger-Based

Human-Led Outbound.

Designed to create real pipeline.

The Right Signal. The Right Message.

Spear turns real buying signals into ready-to-send messages delivered from your execs’ profiles.

Trigger:

Outbound is Louder Than Ever. and Less Effective.

Teams send more messages than ever, yet reply rates keep dropping. Senior buyers tune out anything that feels automated or irrelevant.

  • The wrong messenger

    Bots and junior reps do most of the outreach. Senior buyers ignore them.
Credibility matters

  • Volume creates noise

    More outreach doesn’t create more pipeline. Timing, context, and intent get buried in volume

  • The wrong channels

    Most outbound lives in inboxes.

    Buyers engage elsewhere - LinkedIn, Reddit, X, and conferences

Pipeline Doesn’t Come From More Automation. It Comes From a Better Approach.

Introducing:

The Spear way

Where real pipeline is created.

  • Executive-led outbound.

    Messages to prospects come directly from the profiles of your execs. So outbound always feels credible.

  • Signal over volume

    No trigger. No message. Spear acts only when real buying signals appear, avoiding spam and safeguarding your credibility.

  • Meet buyers where they are

    Reach prospects on the channels they already use- LinkedIn, Reddit, X, conferences, and more.

In Practice.

What Trigger-based outbound looks like across real teams.

  • 0X

    Higher reply rates from trigger-based outreach

  • 0+

    Buying signals monitored across channels

  • 0+

    High-intent meetings created to date

  • 0X

    Pipeline generated for every $1 spent

From Signal to Meeting

Spear monitors buying signals across every channel — and tells you exactly when to act.

Define your ICP

Tell Spear who you're going after -personas, industries, company sizes, and value props. The more context you give, the sharper the targeting gets.

Set up Triggers

Choose the moments that matter - a LinkedIn post, a funding round, a conference talk. Spear monitors continuously and acts only when a real signal appears.

Review Prospects

As relevant triggers appear, Spear suggestsprospects worth reaching - based on intent and context. 
You approve or deny.

Approve Outreach

Every prospect is part of a campaign tailored to their ICP segment, so messages feel personal,not generic. Outreach happens where prospects are already active - LinkedIn, Reddit, X, and more. You stay in control.

Analyze, Iterate, Optimize

Every campaign metric is visible in your dashboard. Spear learns from what work sand helps refine targeting, messaging, and timing-so your outbound gets better over time.

Calculate Your Pipeline ROI.

Plug in your numbers. See how much pipeline
Spear can generate for your team.

Average Deal Size$50,000
$20K$250K
Meeting-to-Opportunity Rate
17% (Typical)
ConservativeTypicalStrong

To hit 15x on your investment, Spear needs to generate:

≈ 33Qualified Meetings Per Year≈ $30,000 in pipeline

These are estimates. A 20-min call makes it real.

Turn Triggers Into Pipeline

With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.