Squeeze every
drop of ROI from
your events.

Events can be expensive. Spear works 24/7 before, during, and after – identifying prospects weeks ahead using past attendee lists, social-media posts, event networking apps, and featured sponsors and speakers – so your calendar is full before you land.

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How it works

Spear turns your event calendar into a pipeline machine. Map attendees weeks ahead, trigger outreach before you land, and follow up automatically while the conversation is still fresh.

Strategize

Map out your full event calendar for the year in one view. Get your outbound motion running months ahead of each conference so your team shows up to every event with warm conversations already in motion.

Identify and
book meetings ahead

Upload attendee lists or connect to the event's networking app. Spear identifies ICP matches and launches trigger-based outbound 3 weeks before the event – so your calendar is full before you arrive.

Follow up while it's fresh

The moment the event ends, Spear triggers follow-up outbound to every contact. No manual work, no delays – just automated re-engagement while momentum is highest.

Timeline Automation

Set activation and de-activation dates so outreach only happens when it's relevant. Spear handles the timing. You handle the meetings.

FAQs

Contact us if you have any other questions.

Regular outbound is ongoing and trigger-based. Event Campaigns are deadline-driven and event-specific. They activate weeks before an event, focus exclusively on attendees, sponsors and speakers, and automatically shut off when the event starts. It's outbound optimized for a fixed window of maximum opportunity.

Any event where you want to book meetings or drive registrations: industry conferences (RSA, AWS re:Invent, SaaStr), hosted webinars, invite-only dinners, trade shows, or networking sessions. If there's an attendee list and a deadline, Event Campaigns deliver ROI.

Not necessarily. You can upload a CSV if you have one, or connect directly to the event's networking app to pull attendee data automatically. You can also manually add prospects you meet onsite via their LinkedIn URL. Spear handles the follow-up sequence from there.

Just add their LinkedIn URL to the campaign while you're onsite. Spear instantly enrolls them in the correct follow-up sequence so you can stay focused on the conversation, not scrambling with manual CRM updates later.

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We recommend activating 3 weeks before the event. This gives prospects time to see your outreach, respond, and book a meeting slot before your calendar fills up. Set auto-de-activation for 1 day before the event so outreach stops before it's too late.

Spear automatically triggers post-event follow-up to every prospect you engaged with – re-engaging them within 24–48 hours while momentum is hot. No manual lists, no delays. Just timely, relevant outbound that converts conversations into pipeline.

Yes, but we recommend focusing on one event at a time for maximum impact. You can pause general campaigns and concentrate your daily outbound volume entirely on the event – this ensures your highest-ROI window gets full attention.

Spear aggregates signals from people publicly posting that they’re attending, identify event sponsors and speakers, and connect to the event’s networking app when available.
This allows us to build a highly targeted prospect list that matches your ICP – so you’re reaching the right people before the event even begins.

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With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.

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