How it works
Spear de-anonymizes your traffic. See which people (and companies) are researching you, identify the decision-makers, and engage at the exact moment that intent is highest.
Trusted by teams who refuse to compromise on data, control, or cost.
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"It's almost like a Chief of Staff for LinkedIn. Countless meetings booked, from CISOs at Fortune 500 companies to top industry leaders."
How it works
Spear turns anonymous website traffic into qualified pipeline.
Install a lightweight pixel, identify the people and companies researching you, and get AI-generated outreach at the moment intent is highest.
Define ICP
Choose the signals that matter — LinkedIn posts, GitHub activity, news mentions. Spear alerts you the moment intent appears.
Set Triggers
Choose the moments that matter - a LinkedIn post, a funding round, a conference talk. Spear monitors continuously and acts only when a real signal appears.
Review Prospects
As relevant triggers appear, Spear suggests prospects worth reaching—based on intent and context. You approve or deny.
Approve Outreach
Every prospect is part of a campaign tailored to their ICP segment, so messages feel personal, not generic. Outreach happens where prospects are already active—LinkedIn, Reddit, X, and more. You stay in control.
Track Performance
When a visitor matches your ideal customer profile, Spear automatically adds them to your outbound pipeline. No manual data entry.
FAQs
Contact us if you have any other questions.
Most integrations take under 2 minutes. CRM and calendar connections are plug-and-play with OAuth authentication. Zapier requires slightly more configuration depending on your workflow, but Spear provides step-by-step setup guides. Your Customer Success Manager can also walk you through any integration during onboarding.
No. Spear's CRM integration is designed to sync cleanly without creating duplicates. You control when prospects are pushed to your CRM (e.g., only after they reply or book a meeting) and can map Spear fields to specific CRM fields. Automated exclusion lists also prevent conflicts by filtering out closed-won deals or active customers.
Yes. The RB2B integration automatically creates a separate "Website Visitors" campaign, so you can track performance independently. Calendar links also include UTM parameters, making it easy to attribute meeting sources in your CRM or analytics tools.
Spear monitors integration health and alerts you immediately if a connection drops. Most issues (like expired OAuth tokens) can be resolved by re-authenticating in under a minute. Your Customer Success Manager is also available via Slack to troubleshoot any integration issues quickly.
Explore more Spear products
Discover additional Spear capabilities that work seamlessly with needs
Website Visitors
See which people and companies are researching you. Identify decision-makers and engage at peak intent.
Event Campaigns
Spear identifies prospects before, during, and after your events. Your calendar fills up before you even land.
Reddit & X
Spear monitors for moments when prospects discuss problems and signal buying intent.
Right place, right time.
Reply Squad
A 24/7 human service that responds on your behalf, in your tone. The moment prospects engage — you're already there.
Triggers
Spear tracks high-intent signals across your market.Outreach activates only when timing and context align.
Analytics
Full funnel visibility with campaign-level breakdowns.
See exactly what drives pipeline — and act on it immediately.
Integrations
Connect Spear to your CRM, calendar, and outreach tools. Prospects flow from detection to booked meetings automatically.
MCP
Spear connects to Claude so your agents can act on any data source.From the tools you already use.
Turn triggers into pipeline
With Spear, companies leverage trigger-based outbound to craft a quality-driven GTM motion that actually books meetings.