It's almost like a Chief of Staff for LinkedIn. Countless meetings booked, from CISOs at Fortune 500 companies to top industry leaders."
CRO, Cyera
About Cyera
Cyera is one of the fastest-growing cybersecurity companies in the world. Their AI-native data security platform is trusted by leading global enterprises to discover, classify, and protect sensitive data across cloud, SaaS, on-premises, and AI environments - all from a single unified platform.
In just a few years, Cyera has grown from a bold idea into one of the most-watched names in enterprise security — expanding rapidly across markets, segments, and regions, backed by some of the most prominent investors in cybersecurity.
Their partnership with Spear followed the same trajectory. What started with 2 profiles has grown to more than 40 active users - spanning marketing managers, AEs, and executives across the organization. Spear didn't just support Cyera's growth. It scaled alongside it.
The Problem
Cyera had built one of the most compelling products in enterprise security. The outbound motion wasn't keeping up.
Phone calls were dying - filtered out before they landed. Email had turned into a volume game that nobody was winning. The team restructured the SDR model. Then restructured it again. Each time: heavy burn, zero signal, and a pipeline that wasn't moving as desired.
"There's a lot of spray and pray. You shoot 1,000 emails, and then 5 reply, and then 2 actually get a meeting."
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But the real cost wasn't the wasted budget. Cyera sells into enterprise - to CISOs, VPs, and security leaders who are among the most guarded buyers in the industry. These are relationships that take months to build. One irrelevant cold touch, to the wrong person at the wrong moment, could poison an account the team had been nurturing all year. Generic outreach wasn't just ineffective. It was a liability.
On top of that, Cyera's pipeline runs on events. RSA. Black Hat. Their own DataSec AI summit. These are the moments that move deals — but only if you show up with the right message, to the right people, at exactly the right time. Turning those windows into coordinated, targeted campaigns across a growing team was nearly impossible with the tools they had. Most reps were stitching together their own workflows, some paying for tools out of pocket, just to keep up.
Outbound had stopped being a growth engine. It had become the thing standing in its way.
The Solution
Cyera brought Spear into their motion across both enterprise and commercial teams — and rebuilt outbound around one principle: every outreach needs a real reason.
At the core is a prospect engine that pairs every suggestion with a specific trigger. A new role. A LinkedIn post. A company mentioned in a funding announcement. Not "we think you'd be a fit" - something that actually happened, that actually matters to the person receiving it.
For Cyera's event-driven GTM, this unlocked something new. Campaign sequences were built around Black Hat, RSA, and DataSec AI — with messaging tailored to each audience, follow-ups running automatically, and every LinkedIn conversation visible through a mirrored inbox. Nothing slipped.
The system got smarter with every rep decision. Denied a suggestion? The AI adjusted. Over time, noise dropped and reps spent more time in real conversations with the right people.
Every meeting booked flowed back into Salesforce automatically — giving leadership clean, attributable pipeline data without anyone having to chase it.
"I'm seeing a ton of success with it. Understanding what messaging works for different personas has helped me target accounts so much better."
The Impact
The results were immediate — and they kept compounding.
200+ meetings booked, including Fortune 500 CISOs. An 8× higher reply rate compared to the SDR team. 20× pipeline generated on every dollar spent. What started with 2 profiles grew into more than 40 active users across enterprise and commercial SDRs, BDRs, AEs, and executives - spanning multiple regions and segments.
Trevor Young, an Account Executive, booked three meetings in a single week from Spear-generated outreach alone. But the most telling signal wasn't any single number. It was who was using it. Spear didn't stay in the hands of the SDR team. It spread upward - to AEs, to BDRs, to executives — until it became part of how Cyera runs outbound at every level.Quote:"Spear changed how we approach outbound — shifting us from volume and noise to real intent and relevance. The executive-level conversations we're having now are on a completely different tier. This is a true GTM advantage."— Jenna Quigley, VP Growth Marketing, Cyera
